|Marketing theory teaches us that we have to put ourselves in the consumer’s shoes to fully understand the benefits he receives from buying our product. As Philip Kotler declares in his “Principles of Marketing” people don’t want a drilling machine, they want a hole in the wall.|
So, what really is a wiki from the enterprise consumer’s perspective? A wiki does not introduce a substantially new functionality. Wiki markup is certainly new, but current enterprise wiki products rely on WYSIWYG editing that has been available in most CMS solutions for a long time. How can we explain the rise of the enterprise wiki? What enables a team collaboration product like CentralDesktop to be called a wiki?