I am delighted to admit that Nuospace is geting more and more recognition. Just got a message from SPhred: “SPhred users are liking Nuospace and it has recently made it to ‘This week – Top 5 SPhreds’.” Nuospace has received a lot of recognition from famous media and blogers since its beta announcement: FastCompany, Inc, NewYork Times, Mashable, WebWorkerDaily, and many others wrote about Nuospace. Based on our statistics, more than 600 companies tried Nuospace since beta announcement, and many of them continue to actively use Nuospace in their day-to-day work.
|Marketing theory teaches us that we have to put ourselves in the consumer’s shoes to fully understand the benefits he receives from buying our product. As Philip Kotler declares in his “Principles of Marketing” people don’t want a drilling machine, they want a hole in the wall.|
So, what really is a wiki from the enterprise consumer’s perspective? A wiki does not introduce a substantially new functionality. Wiki markup is certainly new, but current enterprise wiki products rely on WYSIWYG editing that has been available in most CMS solutions for a long time. How can we explain the rise of the enterprise wiki? What enables a team collaboration product like CentralDesktop to be called a wiki?