Marketing theory teaches us that we have to put ourselves in the consumer’s shoes to fully understand the benefits he receives from buying our product. As Philip Kotler declares in his “Principles of Marketing” people don’t want a drilling machine, they want a hole in the wall.
So, what really is a wiki from the enterprise [...]
Dimitri Lisitski: co-founder of BrightSide Software. Founder of BonusTec, IT services company, NJ (acquired in 2006). More than 8 years of marketing experience working for global marketers: Procter & Gamble, Coca-Cola, Kraft Foods, etc.
Alex Maslov: co-founder of BrightSide Software. More than 8 years of R&D and agile consulting experience. Co-founder of SoftAge, an Agile/XP consultancy firm. Founder of Java Users Group Ukraine.
Eugene Kopmaniets co-founder of BrightSide Software. More than 9 years of experience in Java development. Co-founder of SoftAge. Expert in software usability.
